Bottom-Line Analytics is a leading provider of marketing analytics specifically targeted to the measurement, analysis and quantification of marketing productivity and return-on-investment. We achieve this through the development of predictive "marketing-mix" models, sometimes referred to as marketing optimization models or marketing response models.
We have successfully completed projects for clients in such industries as:
packaged food
beverages
financial services
banking
food-service retailing
telecom
In addition, our reach has extended across 28 countries, covering North America, Latin Americas, Europe, North & South Africa and Asia.
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Today, whether from the CEO of CFO, marketers are facing an environment that demands increased accountability for the large marketing funds. which they are charged to invest. The modeling and analytics that Bottom-Line Analytics provides precisely delivers on this objective. These models are able to precisely quantify marketing sales and ROI effects of various marketing initiatives, including:
mass media, including TV, radio, outdoor and print advertising
online and digital marketing efforts
direct marketing
consumer coupons and FSI's
in-store merchandising
new-product launches and initiatives
retail pricing
product distribution and market penetration
promotional events and sponsorships
External events, the economy, weather or public relations events |
