Media Mix Modeling

In most markets, sales are driven by a range of factors, such as the price, promotions, advertising and distribution amongst others. Marketing mix models measure the sales impact of multi-channel marketing…

Social Media ROI & Insights

Social Media really is a game changer for businesses small and large. Measuring the impact of social media on sales has become an imperative for businesses. Using Linguistics techniques we have devised (SEI™)…

Radial Landscape Map

Knowing how your brand is perceived in the market place is of paramount importance.Brand strategists are always keen to understand how the brand aligns against a battery of perceptual equity and image statements…